I have seen people complaining that its not easy to find Sustainable Business Ideas. Quite honestly, I have faced this question myself. But as it appears to me now, its not difficult at all.
A few years back, I took a look at Forbes list of Top 30 companies. The list included names like Apple, Microsoft, Volkswagen, IBM. IT certainly had an array of companies. And I was surprised at how I analysed the findings. Here a the findings.
#McDonalds was ranked 9th. If you look at its business model, in simple words, it sells Burgers.
#Coca-Cola was ranked 13th . It’s business is that of selling soft drinks.
Thus, I concluded that the essence of a Sustainable business idea is it dependent on how it connects with people. Many a Times McDonalds has beat the biggies like Microsoft. Why, because it serves people directly. No business idea is small. You can sell burgers and become millionaire or you can sell trucks and cars and may find it tough to sustain.
Today, I noticed that many a small vendors have opened small makeshift stalls near the jogging park. They sell the healthy fruit juices, health magazines, newspapers. The thing came to my notice today that these people have effectively found out the needs of people. That’s an issential component of a sustainable business idea.
You might be still thinking what I have told. Let me help you further. Let’s take an example that you are looking for a business idea in the field of Manufacturing products related to FMCG. The good way to find out will be, going to the local park, observing what style and material people prefer these days. Or take a stroll to the nearby supermarket where products similar to your conception are sold. Observe the reception different products are getting.
If you are planning for the business in Electronics segment, textiles segment, footwear segment or many other segments you will find an array of products in the jogging park.
I humbly accept that it was only a small contribution to your search for a business idea. However, I strongly believe that no idea is a super hit, no idea is a super flop. Ideas are only to get you started. You can improvise a lot on the basic idea. You can think about a different approach for the same idea. And #MorningWalkMethod surely helps because of one simple reason, we are more attentive and imaginative in the mornings. We think without minimal distractions in the mornings. And more importantly we think positive in the mornings.
If you have come accross other #HowToFindBusinessIdea method. Please share your experience. It might be useful for Many of our visitors.
I wish you good luck.